Tsarёv Andrey
Lead Product Designer / Art Director
Experience
Product designer and art director with 5 years of experience. I lead large design teams, build processes, and grow designers inside the team. I work with products through metrics, systems thinking, and a strong visual language.
I have designed interfaces across web and mobile, banking terminals, offline gaming interfaces, courier and parcel devices, and automotive systems.
I turn complex product challenges into clear user scenarios and visually cohesive, expressive solutions.
Automotive / HMI / HMX
I have been working in automotive for more than two years and have rare hands-on HMI / HMX experience. I understand the specifics of in-car interfaces and design them as complete systems: from visual language and architecture to voice interaction flows.
I worked with SWP (steering wheel panel) as a unique interface format and take real in-motion usage scenarios into account when designing the interaction model.
Projects
Roles
ATOM
2024-presentart-director, lead-product designer
Pochta Bank
2024art-director, lead-product designer
Bitrix24
2024lead-designer
Stoloto online and offline game machines
2023lead-designer
Moskvich M-Series
2024lead-designer
Borishoff App
2025lead-designer
My Postamat
2024art-director, lead-designer
Moscow Culture
2024lead-designer
Auchan
2023designer
Haier
2022designer










