Tsarёv Andrey

Lead Product Designer / Art Director

Experience

Product designer and art director with 5 years of experience. I lead large design teams, build processes, and grow designers inside the team. I work with products through metrics, systems thinking, and a strong visual language.

I have designed interfaces across web and mobile, banking terminals, offline gaming interfaces, courier and parcel devices, and automotive systems.

I turn complex product challenges into clear user scenarios and visually cohesive, expressive solutions.

Automotive / HMI / HMX

I have been working in automotive for more than two years and have rare hands-on HMI / HMX experience. I understand the specifics of in-car interfaces and design them as complete systems: from visual language and architecture to voice interaction flows.

I worked with SWP (steering wheel panel) as a unique interface format and take real in-motion usage scenarios into account when designing the interaction model.

Projects

Roles

ATOM

2024-presentart-director, lead-product designer

Pochta Bank

2024art-director, lead-product designer

Bitrix24

2024lead-designer

Stoloto online and offline game machines

2023lead-designer

Moskvich M-Series

2024lead-designer

Borishoff App

2025lead-designer

My Postamat

2024art-director, lead-designer

Moscow Culture

2024lead-designer

Auchan

2023designer

Haier

2022designer

Tsarёv Andrey2026

Родной, лучше оставь английский

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